A deal died at security review because you had no SOC 2 Type 2 report. Starting an audit tomorrow will not get it back, because the observation window cannot be compressed. What SOC 2 actually is, what drives the cost, seven things that unblock a deal faster than a report, and when a $40k contract is not worth a compliance programme.
Repetitive Customer Support Emails? Fix Them in This Order
Most founders answering their own tickets do not have a volume problem, they have a repeated-question problem. The ordered fix – eliminate, deflect, template, automate, delegate – with Shopify order-status specifics, macros that do not read canned, and an honest read on AI support agents.