Recruitment

Hiring a Digital Marketing Manager for a Two-Person Business

A business with one or two staff almost never needs a digital marketing manager. It needs one channel executed and one person accountable. How to pick between a freelancer, an agency, a junior and a fractional lead, what the job description should actually say, and how to judge marketing skill when you cannot judge marketing.

Is a Staffing Agency Worth It? The Break-Even Test for One Hire

A staffing agency fee is worth paying when your own search hours plus the cost of the empty seat exceed the fee, and the role is genuinely hard to source. The arithmetic with a worked example, when to skip the agency entirely, what to negotiate, and how to tell a real recruiter from a CV forwarder.

How to Fund a New Staffing Agency and Win the First Clients

A staffing agency is a working capital business wearing a sales business’s clothes. Work out your pay-to-invoice gap and gross margin per placement before you ask where the funding comes from, then choose between factoring, payroll funding, a receivables line, an EOR partner, SBA programmes and bootstrapping on perm fees. Plus how to land the first clients.

Evaluating AI Recruiting Software When the Liability Is Yours

The best AI recruiting software question is really a compliance and validation question: the six product categories people conflate and their very different risk, the Title VII and ADA frame including the four-fifths rule, what NYC Local Law 144 actually requires, the EU AI Act dates, the nine questions to put to a vendor in writing, and how to shadow-test a tool against a hiring round you have already closed.

Staffing or Staff Augmentation? Start With Who Directs the Work

Precise definitions for staffing, staff augmentation, contract-to-hire, managed capacity, RPO, EOR and C2C, the margin mechanics behind each, current US co-employment rules after the NLRB February 2026 reinstatement and the DOL April 2026 proposal, a three-year cost comparison, and a direct answer on which model supports long-term growth.

Recruitment SEO When Your Site Serves Clients and Candidates

Staffing sites fail at SEO because employers and candidates search almost the same keywords with opposite intent, and one set of pages tries to serve both. How to split the architecture, map keywords per side, get JobPosting structured data right, and avoid doorway-page location builds.