hiring

Hiring a Digital Marketing Manager for a Two-Person Business

A business with one or two staff almost never needs a digital marketing manager. It needs one channel executed and one person accountable. How to pick between a freelancer, an agency, a junior and a fractional lead, what the job description should actually say, and how to judge marketing skill when you cannot judge marketing.

Do You Need a DevOps Engineer or a Sysadmin? Write the Work Down

The DevOps engineer vs sysadmin question is unanswerable as asked. A hiring guide for 5-to-50-person companies: the four clusters of ops work that get confused, a one-hour diagnostic that picks the role for you, why on-call maths kills single-hire plans, BLS wage data for the occupations these titles actually map to, and when a managed provider beats a hire.

The Three Skills That Predict a Good Virtual Assistant

Tool proficiency and typing speed tell you almost nothing. The three behaviours that actually predict VA performance, a paid test task that reveals each one, the interview and reference questions that differentiate, and the extra contract risks a solo freelancer faces when hiring their first helper.