A business with one or two staff almost never needs a digital marketing manager. It needs one channel executed and one person accountable. How to pick between a freelancer, an agency, a junior and a fractional lead, what the job description should actually say, and how to judge marketing skill when you cannot judge marketing.
How a Local Service Business Should Split £1,500 on Google
Local Services Ads, Google Ads search and organic plus the map pack are three different products with three different payback periods, so a fixed monthly budget should be split on cash flow rather than on which channel looks cheaper per lead. What each surface actually is, the foundation work both depend on, the sequence that works on a small budget, and worked allocations at three budget levels.