SEO

GEO has a real research origin and about four genuinely new working practices. The rest of the course syllabus is SEO you already know. What to learn, what to refuse, and whether to put it on your CV.

The two products overlap so heavily that the honest question is not which tool is better but which dataset you will open weekly and what the AEO module really measures. Which figures are modelled rather than measured, why backlink indexes are the genuine difference and how to test them in twenty minutes, what the AI visibility modules actually sample and how often, the pricing traps from seats to annual lock-in with both pricing models verified on 12 September 2026, a two-week trial that decides it, and when you should buy neither.

Most people arguing about whether AI is replacing search have never measured either on their own site. Why AI referrals are structurally hard to attribute, how to instrument GA4 and your server logs, separating training crawlers from user-triggered fetchers, building a repeatable citation audit, and how to read the conflicting third-party studies.

Nobody can tell you which link building agency to hire, because vendors differ by method, not quality, and the method sets your risk. How to identify the five methods actually sold, test a vendor relationship claim, audit a sample link report, and pick a contract that does not incentivise link farms.

Search is not dying, but clicks are being redistributed, and your query mix decides which side you land on. What the zero-click and AI Overview data actually measures, where Google disagrees, how to diagnose your own exposure in Search Console, and the three-year maths against paid.

Some cheap SEO gigs are genuinely good value and some will damage your site, and the difference is the task you buy, not the seller. A task-by-task breakdown of what is safe, what is risky and what Google spam policies actually prohibit.

Generative Engine Optimization (GEO/AEO): get your brand cited inside ChatGPT, Perplexity, Gemini and AI Overviews – schema, entity and citation tracking.

What digital marketing and SEO actually cost in India in 2026 — per-hour, dedicated-specialist, and project rates for SEO, AEO, and GEO work using Ahrefs and Semrush — plus the four cost drivers buyers underestimate.

How AB7’s Mohali AEO/GEO/AIO pod got three Lower Parel, Mumbai SaaS sites cited in Google AI Overviews and Perplexity in 71 days — the exact llms.txt,…

GEO (Generative Engine Optimization) is replacing traditional SEO. Learn how to get your brand recommended by AI search engines in 2026.