Search is not dying, but clicks are being redistributed, and your query mix decides which side you land on. What the zero-click and AI Overview data actually measures, where Google disagrees, how to diagnose your own exposure in Search Console, and the three-year maths against paid.
How to Update Your SEO and Content Strategy for AI Search
AI Overviews cut clicks on informational queries and barely touch commercial ones. What Pew, Ahrefs and Similarweb actually measured, where Google disagrees, what gets cited by AI answers, and six shifts worth making.