AEO

Much AI search work is ordinary SEO, and Google says no special optimisation is needed for AI Overviews. The distinct deliverables worth paying for, warning signs and a fair pricing structure.

GEO has a real research origin and about four genuinely new working practices. The rest of the course syllabus is SEO you already know. What to learn, what to refuse, and whether to put it on your CV.

The two products overlap so heavily that the honest question is not which tool is better but which dataset you will open weekly and what the AEO module really measures. Which figures are modelled rather than measured, why backlink indexes are the genuine difference and how to test them in twenty minutes, what the AI visibility modules actually sample and how often, the pricing traps from seats to annual lock-in with both pricing models verified on 12 September 2026, a two-week trial that decides it, and when you should buy neither.

Most people arguing about whether AI is replacing search have never measured either on their own site. Why AI referrals are structurally hard to attribute, how to instrument GA4 and your server logs, separating training crawlers from user-triggered fetchers, building a repeatable citation audit, and how to read the conflicting third-party studies.

AI Overviews cut clicks on informational queries and barely touch commercial ones. What Pew, Ahrefs and Similarweb actually measured, where Google disagrees, what gets cited by AI answers, and six shifts worth making.

Generative Engine Optimization (GEO/AEO): get your brand cited inside ChatGPT, Perplexity, Gemini and AI Overviews – schema, entity and citation tracking.

How AB7’s Mohali AEO/GEO/AIO pod got three Lower Parel, Mumbai SaaS sites cited in Google AI Overviews and Perplexity in 71 days — the exact llms.txt,…

GEO (Generative Engine Optimization) is replacing traditional SEO. Learn how to get your brand recommended by AI search engines in 2026.