AI Overviews cut clicks on informational queries and barely touch commercial ones. What Pew, Ahrefs and Similarweb actually measured, where Google disagrees, what gets cited by AI answers, and six shifts worth making.
SEO Got You to Page One of Google. But Your Buyers Are Asking ChatGPT Now.
Generative Engine Optimization (GEO/AEO): get your brand cited inside ChatGPT, Perplexity, Gemini and AI Overviews – schema, entity and citation tracking.