AI Overviews cut clicks on informational queries and barely touch commercial ones. What Pew, Ahrefs and Similarweb actually measured, where Google disagrees, what gets cited by AI answers, and six shifts worth making.
AI Overviews cut clicks on informational queries and barely touch commercial ones. What Pew, Ahrefs and Similarweb actually measured, where Google disagrees, what gets cited by AI answers, and six shifts worth making.