For healthcare B2B SaaS, use narrow high-intent search, LinkedIn job-title targeting and industry channels, keep pixels off logged-in product pages, and measure pipeline over long cycles.
Spending $10k a Month on Google Ads? Audit Before You Change PPC Agency
Before replacing your PPC agency, check account ownership, conversion tracking and change history. What Google requires agencies to report, what Partner status means, and how to switch cleanly.
How a Local Service Business Should Split £1,500 on Google
Local Services Ads, Google Ads search and organic plus the map pack are three different products with three different payback periods, so a fixed monthly budget should be split on cash flow rather than on which channel looks cheaper per lead. What each surface actually is, the foundation work both depend on, the sequence that works on a small budget, and worked allocations at three budget levels.
Toronto Bay Street fintech CMOs: Google Ads CPL benchmark + AB7 dedicated PPC executive at C$3,200/month
The CMO of a 47-person Bay Street fintech in Toronto’s Financial District opened her March 2026 Google Ads invoice and saw C$184 per lead on a “wealth-advisor app download” campaign — up 41% from the C$130 she signed off in November 2025. Her in-house PPC manager had left for a Shopify role at C$118,000 fully […]