Local Services Ads, Google Ads search and organic plus the map pack are three different products with three different payback periods, so a fixed monthly budget should be split on cash flow rather than on which channel looks cheaper per lead. What each surface actually is, the foundation work both depend on, the sequence that works on a small budget, and worked allocations at three budget levels.
Quoted $3,500 a Month for Local SEO? How a Plumbing Business Should Judge That Number
A $3,500 local SEO quote is neither high nor low until you run the break-even. What the surveys actually say agencies charge, what Google says you can and cannot buy, and the four questions that reveal whether a home-services SEO agency is worth the retainer.