Local Services Ads, Google Ads search and organic plus the map pack are three different products with three different payback periods, so a fixed monthly budget should be split on cash flow rather than on which channel looks cheaper per lead. What each surface actually is, the foundation work both depend on, the sequence that works on a small budget, and worked allocations at three budget levels.
Should You Fire Your SEO Agency? Audit the Work, Not the Rankings
Three to six months into a retainer with nothing to show for it: why flat rankings are the wrong reason to fire an SEO agency and no shipped work is the right one, an eight-point audit you can run in an afternoon, how to tell a bad agency from a bad brief, and the account-ownership exit checklist almost everyone forgets.
Quoted $3,500 a Month for Local SEO? How a Plumbing Business Should Judge That Number
A $3,500 local SEO quote is neither high nor low until you run the break-even. What the surveys actually say agencies charge, what Google says you can and cannot buy, and the four questions that reveal whether a home-services SEO agency is worth the retainer.